I am a Sydney based copywriter, editor and marketing and communications professional but first and foremost, I am a storyteller. I have worked extensively as a marketing and communications professional in the education sector and have also worked in promotions marketing, and TV and radio advertising. I am passionate about communication in all its forms. I have been a teacher, public speaker, radio presenter, and actor. But it is the written word that gives me the most joy. Playing with the subtleties of language to entertain, educate, engage, entice, inspire or influence is utterly addictive. The written word is a powerful instrument and it is my job to ensure the audience is moved by the sound it makes. Working with clients to help them find the voice and key message of their brand is my speciality. Let's catch up for a coffee and chat about how we can use copywriting and marketing strategy to make your brand's story work better for you.
I offer a boutique service that is tailored to your needs. But to get us started, here are a list of projects that I love. Choose something you like and contact me. If you aren't really sure what you need, just let me know a little about your brand, your clients, and your budget and we can knock around some ideas.
Brand narratives and key messaging
SEO-friendly website copywriting
Social media campaigns and content schedules
Direct mail and email marketing
Copywriting for print and online advertising
Print brochures and publications
Newsletter and web news articles
Internal communications
Call centre scripts and process
Speech writing, coaching and presentations
Editing and proofing
I offer a boutique service that is tailored to your needs. But to get us started, here are a list of projects that I love. Choose something you like and contact me. If you aren't really sure what you need, just let me know a little about your brand, your clients, and your budget and we can knock around some ideas.
Brand narratives and key messaging
SEO-friendly website copywriting
Social media campaigns and content schedules
Direct mail and email marketing
Copywriting for print and online advertising
Print brochures and publications
Newsletter and web news articles
Internal communications
Call centre scripts and process
Speech writing, coaching and presentations
Editing and proofing
"Rowena writes copy …… and it is awesome. Rowena initially worked on a small website copywriting project for us and we were so impressed that we asked her to do some more. Rowena is very talented and just ‘gets it’ – from the get go, she understood what our brand was about, what we wanted to communicate and in the appropriate brand voice. Not only does Rowena deliver great work on time at a reasonable rate, she goes the extra mile to provide marketing advice! We look forward to working with her on more projects."
Tri Tran, Senior Marketing and Communications Manager, International College of Management, Sydney (ICMS)
"I have engaged Rowena Writes Copy as a Communications Consultant to work across brand, marketing and communications initiatives. Rowena writes with flair, originality, wit and objectivity. She takes the time to fully appreciate and understand the brief, objectives and outcomes - asks the right questions, and then gets the job done, with stellar results. With her extensive experience in marketing and communications and passion for developing creative and skilfully constructed content, Rowena delivers high quality, distinctive and great value work. From writing captivating feature stories to innovative brochure content or project managing production and design, Rowena has been a valuable asset and contributed to many successful moments of 2014 for our external engagement. I would highly recommend working with Rowena on any of your marketing and communications needs."
Ebony Preen, Marketing and Communications Manager, UNSW Arts & Social Sciences, UNSW Australia
"I endorse and recommend Rowena as a creative editor and copywriter. Rowena recently conducted editorial work for Publisher’s Internationalé, working on a major Internationalé Education report. The quality of work and commitment to execute a major project on a very tight deadline, was outstanding, both in quality, speed and delivery. We will continue to utilise Rowena’s high quality services across Domestic and International projects."
Zorka Sipkova, National Sales Manager, Publisher’s Internationalé
Tri Tran, Senior Marketing and Communications Manager, International College of Management, Sydney (ICMS)
"I have engaged Rowena Writes Copy as a Communications Consultant to work across brand, marketing and communications initiatives. Rowena writes with flair, originality, wit and objectivity. She takes the time to fully appreciate and understand the brief, objectives and outcomes - asks the right questions, and then gets the job done, with stellar results. With her extensive experience in marketing and communications and passion for developing creative and skilfully constructed content, Rowena delivers high quality, distinctive and great value work. From writing captivating feature stories to innovative brochure content or project managing production and design, Rowena has been a valuable asset and contributed to many successful moments of 2014 for our external engagement. I would highly recommend working with Rowena on any of your marketing and communications needs."
Ebony Preen, Marketing and Communications Manager, UNSW Arts & Social Sciences, UNSW Australia
"I endorse and recommend Rowena as a creative editor and copywriter. Rowena recently conducted editorial work for Publisher’s Internationalé, working on a major Internationalé Education report. The quality of work and commitment to execute a major project on a very tight deadline, was outstanding, both in quality, speed and delivery. We will continue to utilise Rowena’s high quality services across Domestic and International projects."
Zorka Sipkova, National Sales Manager, Publisher’s Internationalé